Natural Skincare for Mature & Older Skin: A Simple Routine
Gentle, practical skincare advice from Ernest Walters — a British family shop for the women who deserve a little pampering. As skin matures it needs kindness, not complication. Here's a simple, natural routine and the products that make it easy.
Why mature skin needs a gentler approach
From our 50s onwards, skin naturally makes less oil and holds less moisture. That's why it can start to feel dry, tight or a little crepey, especially on the face, hands and legs. The answer isn't expensive or complicated — it's gentle cleansing and generous moisturising with kind, nourishing ingredients.
A simple 3-step routine for older skin
1. Cleanse gently
Skip harsh, heavily perfumed washes. A mild bar soap is kinder — our French soaps such as the Lavender Petals French Soap (£3) or Lily of the Valley (£3) cleanse softly and smell lovely.
2. Moisturise generously
This is the most important step. For everyday use on face and body, the soothing Aqueous Cream (500g) (£4) is gentle enough for dry, sensitive skin. For the face, treat it to the richer Anti-Ageing Argan Oil Face Cream (£15), or the Anti-Wrinkle Face Cream (£13) around the eyes and mouth.
3. Treat & nourish
A few times a week, add something extra nourishing. Argan oil is a wonderful natural ingredient for dry skin and hair alike — the Argan Oil Hair Treatment (£3) helps drier, greyer hair feel soft again.
Little luxuries that make lovely gifts
If you're buying for someone, a ready-made set takes the guesswork out. The Argan Oil Hair Care Gift Set (£28) or the French Soap Luxury Collection (£27) both feel indulgent and are always used.
Frequently asked questions
What is the best moisturiser for older, mature skin?
Mature skin is drier and more delicate, so a rich, gentle moisturiser works best. A simple aqueous cream is kind for everyday use, while an argan-oil face cream gives extra nourishment where skin feels tight or crepey.
How should an older woman care for her skin naturally?
Keep it simple: cleanse with a gentle soap, moisturise generously morning and night, and add a nourishing oil-based treatment a few times a week. Avoid harsh, heavily fragranced products that can leave mature skin feeling tight.
Why does skin get drier with age?
As we get older the skin produces less natural oil and holds onto less moisture, so it can feel dry, tight or flaky. Richer creams and nourishing oils help replace what the skin no longer makes for itself.
What is a good skincare gift for my mum or nan?
A nourishing face cream, a gentle French soap, or an argan-oil treatment set all make lovely, useful gifts that pamper mature skin without any fuss.
Browse everything for skin and body in our full collection, or start with our gift guide for older women.